Hey, I'm Damir.

A UX designer and builder based in Chicago — crafting research-driven experiences that actually connect.

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Damir Pehar
About Me

I’m Damir, a UX designer and former Web3 co-founder studying at DePaul — I design with research, intent, and a builder’s instinct.

I started my career in Web3, co-founding ERC Labs and leading product development at Hall of Fame Goat Lodge NFT — where I learned to build fast, collaborate across teams, and think in systems. That entrepreneurial foundation brought me to UX design, where I discovered the power of research-driven thinking. Today, I’m pursuing a BS in User Experience Design at DePaul University, building on real-world startup experience with formal design methodology.

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My Education

The Design Journey

2025 — Current

Bachelor of Science, User Experience Design

DePaul University, Chicago IL

Deepening research methodology, interaction design, and human-computer interaction within a formal UX program.

2022 — 2024

Associates of Liberal Arts

Oakton Community College, Des Plaines IL

Honor Roll graduate with a 3.72 GPA — built analytical foundations that support a transition into formal design education.

Tools

Figma
Sketch
Illustrator
Photoshop

My Experience

Where I've built.

I

2021 — 2022

UX & UI Product Designer

WeReceipt — Chicago, IL

Designed user flows, wireframes, and interactive prototypes in Figma and Sketch. Applied user research and strategy to improve feature discoverability and reduce cognitive load.

II

2021 — 2022

Project Manager

Hall of Fame Goat Lodge NFT — Chicago, IL

Oversaw smart contract and Web3 integration for minting. Managed cross-functional marketing across Twitter and Discord, and collaborated on generative art for a 10,000-piece Ethereum collection on OpenSea.

III

2020 — 2021

Co-founder & COO

ERC Labs NFT — Chicago, IL

Co-founded an NFT platform startup. Led product development using SCRUM methodology, developed UX in Sketch, and conducted customer discovery R&D to shape the business model.